The most obvious solution is of course video. While there are many different ways to achieve this, like for example cinemagraphs (still photographs in which a minor and repeated movement occurs, forming a video clip) which alter the photos in itself, the best way, in this case, was a promotional video with dynamic movement and sparsely used text. The quality of the photos from Cleale speaks for itself, therefore not much is needed to enhance the visuals. First, a clear line of thought must be made, which in turn is the text that works as a guide for the images, delivering just the bare necessary information, while the visuals compel the viewer to watch the video till the end. The selection of the best photos was based on Copywrite. The combination of text, moving images and catchy music creates a dynamic environment that is engaging on several levels while promoting the service and calling the viewer to action.